Cartoon Network Enterprises will offer an extensive line-up of new products in 2018 around tentpole franchises and hit series celebrating milestones all year long. New licensing partners will be introduced throughout the year for the upcoming 20th Anniversary of Cartoon Network’s The Powerpuff Girls, the network’s #1 global franchise and leading boys action brand Ben 10, and fan favorite properties including Adventure Time, Steven Universe and We Bare Bears. The announcement comes at the start of the North American International Toy Fair, an annual toy industry event held in New York City, where an assortment of the products will be on display from new and existing partners for the brands.
“We have partnered with the best in class to mark key milestones for Cartoon Network including The Powerpuff Girls, Ben 10, Steven Universe and We Bare Bears. From LEGO® building sets to Playmates Toys action figures to updated collectibles across all of our beloved brands, each have captured the spirit and tone our fans share and delight in for each of these properties,” said Pete Yoder, vice president, Cartoon Network Enterprises for North America.
Cartoon Network debuted a fresh take on the beloved Ben 10 animated series in the U.S. in 2017, centered on fun-loving, 10-year-old Ben Tennyson. Since its debut, the series has delivered top ratings and the toy line from global master toy partner Playmates Toys was consistently a top 3 boys action figure SKU at Toys“R”Us throughout 2017. Ben’s newly Omni-Enhanced™ aliens debut in season 2 premiering Monday, February 19. New Ben 10 licensing partners and partnership expansions include:
Global master toy partner Playmates Toys will expand its toy line in 2018 to include an all new assortment of action figures, feature-driven deluxe figures, Omnitrix-inspired role play and more.
Rubies is launching an assortment of Ben 10 dress up / role play outfits in Fall 2018 across all channels. Ben 10 Halloween costumes and accessories will also be available at specialty Halloween retailers and online starting August 2018.
Toy Factory will introduce a new collection of Ben 10 plush toys in March 2018 for outdoor and traveling amusement venues, as well as family entertainment centers.
The Powerpuff Girls celebrates its 20th anniversary in 2018, which will include a global rollout of new episodes, events and products that will continue into 2019. New licensing partners for The Powerpuff Girls include:
The LEGO Group will issue two new and exciting building sets featuring Blossom, Bubbles and Buttercup allowing children, and fans of all ages, to recreate the superheroes’ actionpacked adventures.
Cartoon Network will also expand the licensing programs around popular brands We Bare Bears, Steven Universe and Adventure Time. New partners include:
Monogram Direct will launch We Bare Bears 3D Foam Key Ring Blind Bags. Each blind bag comes with one randomly selected, highly-detailed 3D figural key ring of the beloved cartoon characters and the collection includes two harder-to-find chase figures.
In May 2018, Tastemakers, LLC will introduce Steven Universe Micro Pozers Series 1 – the first toy in the new category of Tactile Collectibles. These collectibles are bendable and have magnetic hands and feet!
Kidrobot will release its Adventure Time line items in April 2018, including Adventure Time Fresh 2 Death Mini Series and BMO Medium Figure.
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