Kidrobot and SEGA Introduce All-New Sonic the Hedgehog Mini Figures and Keychains

Kidrobot, the world’s premiere designer and retailer of limited edition art toys and apparel, and SEGA, the leading interactive entertainment company, have teamed up to present an all-new Sonic the Hedgehog™ vinyl mini series and keychain series in honor of the 25th Anniversary of the original SEGA Genesis game. The new series is now available for purchase on and in stores everywhere.

“We’re proud to team up with SEGA to produce a series that celebrates the fun, entertaining and high-speed experience Sonic the Hedgehog™ offers,” said, Allen Richardson, Vice President of Product and Marketing at Kidrobot. “With Kidrobot’s distinctive design and Sonic the Hedgehog™’s widespread appeal, fans can enjoy and collect a unique lineup of characters from the original SEGA Genesis game.”

Key features:

Blind box mini series including 14 unique game characters each mounted on a golden ring as seen in the original game.
Blind box keychain series including 18 figural keychains comprised of characters from the game and classic consoles each containing a detachable clasp for zippers — the perfect accessory for backpacks and jackets!
Medium Sonic the Hedgehog™ figure straight from Christmas Island available in original colorway and a Kidrobot exclusive metallic colorway, limited to 200 pieces world-wide!
Considered one of the most popular video games of the 1990s, Sonic the Hedgehog™ is a video game produced by SEGA centered on a series of speed-based platform games featuring the main character Sonic, a blue hedgehog. Sonic embarks on high-speed adventures with friends including Tails, Amy and Knuckles and battles against evil facing villains such as Doctor Eggman.

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