New Transformers toys at NY Toy Fair 2014

Hasbro is always more than meets the eye when it comes to their Transformers toys, and at NY Toy Fair 2014, there was a little less in some ways – less pain in the butt transformations.

The company has decided to try a new route this year to engage younger fans by creating some quick converting transformers toys with one-step changers, like the enormous electronic Grimlock seen in the video. Serious fans are not being left in the dust, with new figures in their Generations line, larger-scale Leader and Voyager class figures, and special 30th Anniversary figures with classic looks for your favorite characters. There are also new Construct-bots, which let you create your own robots with whatever pieces you want.

2014 is a big year for both classic Transformers and plenty of tie-in’s for “Transformers 4: Age of Extinction”, with over 60 new bots scheduled to hit the shelves this year in their more high-end lines, so stay tuned for more info as we get closer to their releases.

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