Hasbro is always more than meets the eye when it comes to their Transformers toys, and at NY Toy Fair 2014, there was a little less in some ways – less pain in the butt transformations.
The company has decided to try a new route this year to engage younger fans by creating some quick converting transformers toys with one-step changers, like the enormous electronic Grimlock seen in the video. Serious fans are not being left in the dust, with new figures in their Generations line, larger-scale Leader and Voyager class figures, and special 30th Anniversary figures with classic looks for your favorite characters. There are also new Construct-bots, which let you create your own robots with whatever pieces you want.
2014 is a big year for both classic Transformers and plenty of tie-in’s for “Transformers 4: Age of Extinction”, with over 60 new bots scheduled to hit the shelves this year in their more high-end lines, so stay tuned for more info as we get closer to their releases.