One year later, “Spiderman” musical making plans for profit & recouping losses
When he isn’t swinging webs overhead and rewarding himself with action, Spiderman is busy on Broadway with his musical. A year after finally opening (after the show was plagued with a practically biblical amount of problems), the show has not quite turned a profit yet. However, the people behind the musical are working on remedying that issue.
In an interview to mark the Monday anniversary of the production’s first, fumbling preview performance, the producers of “Spider-Man” said they were considering new plans for recouping the show’s record-setting $75 million capitalization. The most unusual idea: adding new scenes and perhaps a new musical number to the New York “Spider-Man” every year, making it akin to a new comic book edition, and then urging the show’s fans to buy tickets again.
The producers are also expanding to all 50 states their radio campaign, inspired by rock concert promotions, in which listeners are flown to New York to see the show and then give reviews back home on the air.
Many pundits did not think that the musical would ever recoup their losses and would close down not long after. The production company now believes that they will not only recoup but turn a profit. Weekly running costs for “Spider-Man” total $1 million or more, by far the highest amount on Broadway, while its net income has ranged recently from $100,000 to $300,000 a week. At that rate the show would need to play on Broadway for at least five more years to pay off debts, a run very few shows achieve.
Tentative plans were made to take the show around the world, but at the moment it will be staying in New York City.