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LEGO Breaks Guinness World Record At “Star Wars Celebration 2019”

Yesterday, the LEGO Group marked 20 years of LEGO Star Wars by achieving a GUINNESS WORLD RECORDS title for largest display of LEGO Star Wars minifigures, kicking off a weekend-long experience at Star Wars Celebration.

LEGO†Group celebrates the 20th†anniversary of its iconic†LEGO†Star Wars†theme by breaking a GUINNESS WORLD RECORDS title†for largest display of†LEGO†Star Wars†minifigures at†Star Wars†Celebration at McCormick Place in Chicago, April 11, 2019. The display is made up of 36,440†LEGO stormtrooper minifigures arranged in the shape of the stormtrooper helmet, and took a team of 12 people 38 hours to build and install. (Alex Garcia/AP Images for The†LEGO†Group)

Two decades worth of products, content and collaboration between two of the world’s most beloved brands will be showcased at booth #1616 at McCormick Place in downtown Chicago, giving fans of all ages the chance to relive their fandom and build excitement for what’s to come this Fall.

GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Colon, counts stormtrooper minifigures in assessment of the†LEGO†Groupís attempt to break the record for largest display of†LEGO†Star Wars†minifigures at†Star Wars†Celebration at McCormick Place in Chicago, April 11, 2019. (Alex Garcia/AP Images for The†LEGO†Group)

Made up of 36,440 LEGO Star Wars stormtrooper minfigures, the record-setting display is arranged in the shape of the iconic stormtrooper helmet, measuring 20 feet tall by 20 feet wide. A team of 12 LEGO builders spent 16 hours assembling all of the minifigures, which were then shipped to Chicago to be arranged for display at Star Wars Celebration. Once assembled, the baseplates were transported to McCormick Place, where they were arranged for final evaluation by GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Conlon.

Michael McNally,†LEGO†Group Senior Director of Brand Relations, right, pumps his fist as he receives a certificate of achievement from GUINNESS WORLD RECORDS Adjudicator, Christina Flounders Colon, at†the Star Wars†Celebration at McCormick Place in Chicago, April 11, 2019. Flounders Colon adjudicated the title for the largest display of†LEGO†Star Wars†minifigures for the companyís installation of 36,440†LEGO†stormtrooper minifigures (Alex Garcia/AP Images for The†LEGO†Group)

The collaboration between the companies began 20 years ago when 13 LEGO Star Wars™ sets were introduced at the American International Toy Fair in New York in 1999. The line of licensed construction toys was the LEGO Group’s first licensed property and has since remained one of the company’s most popular, allowing fans across generations and geographies to come together in fun and challenging building exercises.

Star Wars†enthusiast Joseph Naiman, 7, takes a selfie with his parents Marshall, left, and Danelle next to the†largest†display of†LEGO†Star Wars†minifigures at†Star Wars†Celebration in Chicago, April 11, 2019. The display, which is made up of 36,440†LEGO stormtrooper minifigures, broke the GUINNESS WORLD RECORDS title. (Alex Garcia/AP Images for The†LEGO†Group)†

Since the launch, over 700 different sets and more than 1,000 LEGO Star Wars cobranded minifigures have hit shelves. Notable LEGO Star Wars milestones include, the first modeled minifigure headpiece being introduced in 1999 with the Jar Jar Binks minifigure, while new short leg molds introduced in 2002 brought Ewoks and Yoda to life in minifigure form.

LEGO†Star Wars†fan Edie Guild, dressed as a Twi’lek character, studies a visual history of the 20 years of†LEGO†Star Wars†history in the†LEGO†Booth at the†Star Wars†Celebration at McCormick Place in Chicago, April 11, 2019. (Alex Garcia/AP Images for The†LEGO†Group)

Beyond construction sets, the collaboration has also produced five video games, several television and web series, and an abundance of other merchandise based on the endless stories, characters and vehicles of the beloved galaxy.

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