Tag Archives: hasbro

Hasbro And Asics Team Up For G.I. Joe Footwear Line

Finally, you can wear G.I. Joe on your feet! Hasbro and Asics have teamed up to make new kicks for your shoe fanatics, based on two fan-favorite G.I. Joe characters – Storm Shadow and Snake-Eyes.

You can find the official press release below:

Global play and entertainment group Hasbro Inc. (NASDAQ: HAS) today announced a collaboration with footwear brand ASICS to create all-new colorways inspired by two fan-favorite G.I. Joe characters: Storm Shadow and Snake Eyes. The special edition GEL-LYTE III® shoes and coordinating apparel and accessories from New Era and Hex will be available exclusively at Foot Locker (NYSE: FL) stores worldwide February 22, 2019.

The line is inspired by an epic chapter in the G.I. Joe lore: the rivalry between Storm Shadow and Snake Eyes.  Once brothers in arms as part of the Arashikage Clan, they find themselves on opposing sides of the struggle between G.I. Joe and Cobra. Now Storm Shadow and Snake Eyes each adorn their own GEL-LYTE® III shoe designed by world renowned pop artist Anderson Bluu. Uncompromising on style and comfort, the GEL-LYTE® III boasts iconic and innovative design that wouldn’t be complete without the split tongue and ASICS’ famous GEL® technology cushioning; a silicone-like material that effectively absorbs shock and protects the feet from high-impact strikes. 

The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather; the model is elevated and modernized with custom art on the insert. The white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story. Through the intertwining of story and design aesthetic the model is elevated and modernized with custom art on the insert. On the bottom of both shoe models is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story. 

“ASICS has a solid reputation of launching innovative designs to consumers across the globe and we are proud to bring G.I. Joe characters to life in an entirely original way,” said Casey Collins, General Manager and Senior Vice President of Entertainment and Licensing at Hasbro. “We know fans and collectors will appreciate the care and detail ASICS has taken in every aspect of the release from the shoe detailing to the packaging.”

“We were inspired by the story of Storm Shadow and Snake Eyes to create these shoes in collaboration with Hasbro,” said Lindsey Sweeney, Global GM Sportstyle Footwear, ASICS. “The characters represent a true Yin and Yang – a duality and symmetry that link their lives together – and we were excited to take that inspiration to our GEL-LYTE III® model.” 

The ASICS x G.I. JOEshoes will be sold exclusively at FootLocker.com and select POP by Foot Locker doors because Knowing is Half the Battle.

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Transformers “Bumblebee” & “Bot Bots” – Hasbro NY Toy Fair 2019

Check out the latest toys from the “Transformers Bumblebee” movie, and the new Bot Bots line of blind bag mini figures. Seen at Hasbro during NY Toy Fair 2019.

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New “Marvel Legends” Figures – Hasbro at Toy Fair 2019

Check out all of the new Marvel Legends figures coming this year from Hasbro. This includes new X-Men, with retro style Toy Biz packages and designs, a line based on the artwork of Alex Ross, Captain Marvel and “Spider-Man: Far from Home” figures, and many more.

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“Spider-Man: Far from Home” and “Captain Marvel” toys – Hasbro at Toy Fair 2019

Check out the new “Spider-Man: Far from Home”, “Spider-Man into the Spiderverse”, and “Captain Marvel” toys coming from Hasbro later this Spring and Summer, seen during NY Toy Fair 2019. This includes action figures, dolls, and roleplay weapons.

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“Star Wars” action figures by Hasbro – Toy Fair 2019

There were loads of new Star Wars figures from Hasbro on display at NY Toy Fair 2019.

Included here are first looks at their new Galaxy of Adventures line, more 6″ Black series figures, including Episode 1 characters, Doctor Aphra, bounty hunters, and more, and the new retro line, inspired by the original Kenner toys from the 1970’s.

We also got a first look at the enormous crowdsourced Jabba’s Sail Barge vehicle, and a new Darth Vader figure that is super poseable and features hidden joints!

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“Power Rangers” toys from Hasbro – Toy Fair 2019

Check out the new Power Rangers toys from Hasbro, which debuted at Toy Fair 2019!

This year is the first year ever that Bandai is not holding the master figure license, and Hasbro has taken over with a strong showing for their debut. Shown here are six-inch figures from the Lightning series, along with new figures, zords and role-play morphers and weapons from “Power Rangers: Beast Morphers”, and a new blind box line called “Micro Morphers”.

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“Overwatch” figures by Hasbro – Toy Fair 2019

Check out the debuting Overwatch figures from Hasbro, unveiled at NY Toy Fair 2019.The first series includes single figures of Tracer, Lucio, Blackwatch Reaper, and Sombra, along with a duo of two-packs with Mercy & Pharah, and Soldier 76 and Ana. Plus, a deluxe figure of Reinhardt, Nerf guns, and Overwatch Monopoly!

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“My Little Pony: Friendship is Magic” – New Toys from Hasbro at Toy Fair 2019

Check out all the new toys from “My Little Pony: Friendship is Magic” seen at Hasbro’s NY Toy Fair 2019 event. Featuring new Cutie Mark Crew blind box toys, color-changing ponies, a Pinkie Pie that you can tickle and she reacts, and more!

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Disney’s “Descendants” dolls by Hasbro – Toy Fair 2019

Check out the new dolls from Hasbro of characters from “Disney’s Descendants” seen at Toy Fair 2019.

Shown here are Mal, Evie, Ben, Uma, and Dizzy with new fashion dolls, along with a new character named Celia, daughter of Dr. Facilier.

Plus, a Dragon Queen Mal doll with working wings, and separate fashion sets to add to your dolls.

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Hasbro At TOY FAIR 2019 – LIVE – MMPR, Overwatch

Update: Sorry everyone, once we started to walk downstairs we lost all internet connection and data. But we have other videos coming tonight with more footage of everything including overwatch, marvel and star wars, so stay tuned for those.

We are live at toy fair 2019 at the hasbro HQ checking out the new star wars, marvel legends, my little pony, power rangers, transformers products and who knows what else.

Join us live and chat, and stay tuned for extended coverage of the booth later today .

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