Tag Archives: iamelemental

My Favorite Things From NY Toy Fair 2019

It was a long weekend, but it was a great one. Four days of lugging around camera equipment through the Javits center, back pain, herniated discs, dehydration – all worth it to see the brand new products on display during NY Toy Fair 2019!

This was my 10th year covering the industry-only event (my first time was for Tomopop in 2009), and it was an interesting year in many ways. This was the first year without a Toys ‘R’ Us of any kind, and every company was affected by this loss, no matter how big or small they were.

In spite of that, many companies had a strong showing this year, focusing on quality more than quantity. Our extensive coverage this year broke a personal record for me, resulting in nearly 60 videos and live streams in five days.

As much as I would love you to sift through every video (and you can by going through all the pages at this link here), below are some of my personal favorite things I saw during NY Toy Fair 2019.

I randomly decided on Saturday morning to start doing live streams in addition to how I normally cover the event. It was a learning experience for me, since I had never done this before ever, and something I plan to do more often. The first booth I did was Lego, and you can see how much I resemble a deer in headlights.

Once I got my feet wet, I decided to keep going and went to my first stop at every Toy Fair – NECA. They always have so much great stuff, from Aliens to horror franchises, and now Godzilla and Teenage Mutant Ninja Turtles. This is one of my personal favorites, and I can also brag to you and say that I have the Sgt. Apone and Scorpion Alien now, so expect reviews of that very soon.

If you want to see the non-live stream with better photos of all the toys, check it out at this link here.

DC Collectibles has been one of my favorites also, and I was very excited to get a tour with Jim Fletcher once again. We live streamed it and had lots of fun looking at the new toys.

I really dig the Frank Miller statues and the new Batman: The Animated Series line. They also unveiled figures inspired by BTAS, and this video here includes the figure that Jim mentioned was not on display on day one.

Another booth I always hit up early in the show is Mezco Toyz. This year, they debuted their new 5 Points line, inspired by the retro Kenner style figures from the 70s and 80s.

They also had their signature One:12 Collective on display, and had plenty of debuts with that, including The Warriors, and a Michael Keaton Batman based on the 1989 Tim Burton movie.

This company has been growing leaps and bounds since they parted ways with Funko, and has set some industry standards. We did a live stream on day one of Toy Fair at the Super7 booth, but I had to come back to get more footage.

Here is part three of my coverage of Super7, which includes a look at some of my most anticipated Toy Fair figures – the Toxie from Toxic Cruasders, and the Masters of the Universe figures based on the original live action movie!

This was another video I enjoyed making, although we did not live stream this one due to my data plan being dead. Zach Oat walked us through all the new stuff from Diamond Select, and there were a lot of winners this year. I love their Marvel and DC lines, in particular the X-Men action figures. I will be definitely picking up their Psylocke, who debuted during the event.

They also had new action figures and statues from Westworld, Castlevania, Sonic the Hedgehog, John Wick, Godzilla. Also, for the first time ever, DST has Star Wars products, thanks to their purchase of Gentle Giant.

The Overwatch figures have been my most anticipated reveal for this event, and they did not disappoint. Wave 1 includes Tracer, Sombra, Mercy, Phara, Ana, Lucio, Blackwatch Reaper, and Soldier 76. We will also be getting a deluxe Reinhardt with his enormous shield.

Heads up, my video is the only one to show what the back of the figures look like. I know it’s a weird thing to brag about, but I’m happy I got to see every part of these toys.

I was pleasantly surprised to see Boss Fight Studio in the house, and also very excited. This was their first year at the trade show, but they have been making waves for years now. It was great to see the Bucky O’Hare figures in person, as well as the Vitruvian H.A.C.K.S. I see so many 1/18 collectors raving about.

We also did an unboxing on the showroom floor of one of their newest products, a Gladiator accessory set, which you can watch here!

I had to check out Playmobil, especially since they had the new Ghostbusters sets on display. We got a first look at the Ecto-1A, and it will be one of my favorite vehicles of the year.

We reviewed the Playmobil Ecto-1 when that first came out and were in love with it, along with the rest of the line, but the Ecto-1A is even better. I could not believe not only how good it looked, but how impressive the lights and sounds were. And wait until you see how they did the marquees on the side of the car.

We have been fans of IAmElemental since day one, making action figures that are sadly flying under the radar. Their six-inch Courage action figure was one of our best reviewed toys in 2018, and does so many things bigger companies don’t.

This year, we decided to do an unboxing with the founder of the company, and we learned a lot of new things about who the company is and what they hope to accomplish. This company was there before Hasbro and Mattel jumped in and tried to make action figures for girls, and while those two companies have seemingly given up on that notion – IAmElemental perseveres.

The folks at New Wave Toys really impressed me with their 1/6 scale fully-functional arcade cabinets. Best of all, the Street Fighter 2 mini-cabinet has a second player controller hidden in the back. The game looks good and really does work – I even tried it myself in the video.

Hardcore gamers will enjoy the challenge of trying to beat the game on something this small, and also the authenticity of the appearance of these cabinets.

I am an avid collector of Mattel’s WWE figures, and I drooled at seeing the debuts here. It was a royal rumble of new figures, including more Retro figures, and the first look at their new Ultimate figures. That series will launch with a new Ronda Rousey and WCW Halloween Havoc Ultimate Warrior, which will be must-haves for my collection.

Finally, check out my live stream with Quantum Mechanix. This was a company that a lot of folks had never heard about while I was streaming, and I am happy to be the first to share the company with them.

These guys make very cool prop replicas, ships, 12-inch action figures and other things, but what I love the most is their Q-Figs. Imagine a Funko Pop, but now imagine it with better sculpting and storytelling involved in the pose and setting of the cute characters. Check out the video to see what I mean.

This is not everything we saw, of course, but a good portion of it.

I also enjoyed seeing the new Ectotron Transformer in person, and consider myself very lucky to have grabbed a pre-order before they sold out. Likewise, while I am not a big Marvel Legends collector, they are going to be hard to resist in 2019, especially with their Alex Ross inspired line.

We also checked out the new products from Star Wars, Marvel Legends, Power Rangers, Fortnite, Playmates, Wicked Cool Toys, Cryptozoic, Mego, McFarlane Toys, Kotobukiya, Arcade1Up, Jazwares, and many more, so check out this link to browse all of our videos.

Stay tuned for our Toy Fair 2019 wrap-up review video coming early next week!

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IAmElemental action figure unboxing – Toy Fair 2019

We did an unboxing at NY Toy Fair 2019 with IAmElemental founder Julie Kerwin, taking a look at one of their special 3.75″ action figures that was made to honor survivors of breast cancer.

Julie also shows us a few of their latest projects available from IAmElemental.com.

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IAmElemental Courage Action Figure Review

Today we take a look at a toy that is long overdue for a review on this channel.

This is the 6.5″ Courage action figure from series 1 of IAmElemental. This is the Core figure of the line, which is made up of six smaller figures and features one deluxe figure that highlights the heroic element that ties the entire first series together, Courage.

NOTE: We were wrong about the articulation being over 20 points… it’s actually over 30 points of articulation!

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Meet Wisdom from “IAElemental” – NY Toy Fair 2018

Julie from IAmElemental unveiled a brand new six-inch action figure during NY Toy Fair 2018, Wisdom. This figure takes elements from the smaller-scale figures and fuses them into a larger format to make a truly unique and exciting toy for all genders to enjoy.

We also learn about a new animation deal happening with Jim Henson Studios and IAmElemental, so stay tuned for that!

For all of our NY Toy Fair 2018 video coverage, check out our huge playlist with over 50 videos – http://bit.ly/2CpzFHi

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IAmElemental Reveals Newest Female Superhero: Wisdom Warrior Core Power Figure

IAmElemental created the toy industry’s first female action figures designed specifically for children. The strong, healthy female figures invite girls and boys to develop their character by playing with “The Elements of Power.” The company’s Series 1/Courage figures, modeled on Joan of Arc, were launched on Kickstarter to worldwide acclaim in 2014. Series 2/Wisdom followed in 2016, with ancient Alexandrian STEM pioneer Hypatia as the muse.

6.5” female action figures by IAmElemental: Series 1/Courage Core Power Figure (L) and new Series 2/Wisdom Warrior Core Power Figure (R). (PRNewsfoto/IAmElemental)

Series 2/Wisdom includes seven 4″ articulated figures: Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion. The series culminates in the release of the 6.5″ Wisdom Warrior Core Power figure, which is a fusion of all Elements in the series.

“We are so proud of IAmElemental’s newest addition, the Wisdom Warrior Core Power figure. Like the Elements of Power before her, she is a strong, healthy female figure, carefully designed and engineered to encourage imaginative fun,” said IAmElemental’s Chief Elemental Officer, Julie Kerwin. “Our Wisdom Warrior is inspired by ancient Greek, Roman and Egyptian warriors. She also celebrates the decidedly human superpowers embodied in modern superheroes like Gal Gadot’s Wonder Woman and Kelly Marie Tran’s Rose in Star Wars: Episode VIII — The Last Jedi.”

The Wisdom Warrior Core Power Figure features more than 30 points of articulation and includes removable accessories including a helmet, armor, powerful bow and arrow, and Wisdom shield. The figure will retail for $24.99.

IAmElemental was named a 2017 Toy of the Year finalist by the Toy Industry Association in the Rookie of the Year and Action Figure of the Year categories for its Series 1/Courage figures. Its Series 2/Wisdom figures are finalists for 2018 Toy of the Year in the Action Figure category. In November 2017, the company announced a partnership with The Jim Henson Company to develop a new animated children’s television series based on its popular female action figures.

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NY Toy Fair 2016: IAMElemental Action Figures Series 2 with Julie Kerwin – VIDEO

During NY Toy Fair 2016, we caught up with Julie Kerwin, the mastermind behind the IAMElemental line of female action figures. Brought on by a desire to produce action figures that portrayed women in a positive light, Julie unleashed the first series last year and is now onto the second wave, with “Wisdom” being the core theme.

We spoke with Julie about the second series of these toys, the future of the line, the reasons for making them, and the reception they have had since day one.

The second wave will be seeing many improvements over their first line, with more detailed sculpting, and the elimination of blind bags and implementation of blister packs so you can see which figure you are getting before you buy it. More six-inch figures will be on the way as well, so expect news about that as we get closer to NYCC 2016.

Please subscribe to our Youtube channel to see nearly 50 videos from this event, and don’t forget to follow our Facebook and Instagram pages for the latest on NY Toy Fair and other awesome stuff!

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IAmElemental Reveals Series 2 of Female Action Figures ahead of NY Toy Fair 2016

IAmElemental, creators of the first female action figures designed specifically for children, today revealed the company’s newest collection.

Series 2/Wisdom is a series of seven 4″ articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental‘s Chief Elemental Officer. “Our first figures, Series 1/Courage, were modeled on Joan of Arc. The muse we chose for Series 2/Wisdom is Hypatia. Daughter of the Greek scholar and mathematician Theon, she has been praised by Smithsonian magazine as ‘one of the last great thinkers of ancient Alexandria and one of the first women to study and teach mathematics, astronomy and philosophy.’ She was a STEM pioneer, writing about math, building astronomical instruments, and distilling complicated philosophical concepts into digestible bits that her students could process and understand. Legend has it that she even drove her own chariot around Alexandria – unheard of at the time.”

iamelemental series 2

Added Kerwin, “I love that Hypatia embodies the concept of a polymath: a great thinker; someone who knows a lot about a lot of different subjects. I want every girl and boy who plays with the Wisdom series figures to not only have a lot of imaginative fun with them, but also to come away inspired to grow a powerful brain like Hypatia – to be curious and never stop learning.”

The Series 2/Wisdom action figures, unveiled at the North American International Toy Fair, include:

Creativity uses her imagination to dream up original ideas. She has the ability to bring any object she can imagine into being.
Ingenuity is an inventive and resourceful problem solver. She has the ability to change herself to mimic her environment.
Curiosity has the desire to learn and know everything. She has the ability to communicate in any language.
Logic uses reason to make connections between facts and draw conclusions. She has the ability to always distinguish what is true from what is false.
Exploration investigates and takes voyages of discovery. She has the ability to transport herself anywhere in the world.
Mastery trains to become an expert in everything she does. She has the ability to create physical duplicates of herself.
Oblivion wears blinders and has her head in the clouds. She has the ability to erase memories.
The design of Series 2/Wisdom, suitable for ages 4+, continues in IAmElemental’s tradition of providing a strong, healthy female figure. It draws inspiration from ancient Greek and Roman warriors as well as modern superheroes like real-life hero and Nobel Peace Prize winner Malala Yousafzai and Emily Blunt’s fictional character Rita Vrataski in Edge of Tomorrow.

IAmElemental is now accepting pre-orders for Series 2/Wisdom, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers. Individual figures are available at MSRP $10.99 and complete sets of seven figures (packaged in a Lunchbox Carry Case, including a drawstring carry bag, shields, interchangeable accessories, Elements of Power chart, and trading cards, as well as an IAmElemental workbook and an adjustable bracelet which enable the action figures’ shields to be worn as charms), are available at MSRP $69.99. The 6.5″ Wisdom Core Power Figure, a fusion of all Elements in the series, will launch next, followed by Series 3/Justice in 2017.

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IAmElemental to Reveal New Female Action Figures at NY Toy Fair 2016

IAmElemental, creators of the first female action figures designed specifically for children, will reveal the company’s newest collection, Series 2/Wisdom, at Booth #5853 at the North American International Toy Fair on February 13-16, 2016.


Suitable for ages 4+, Series 2/Wisdom is a collection of seven 4” articulated action figures based on the “Elements of Power – superpowers that already exist inside each one of us,” said Julie Kerwin, IAmElemental’s Chief Elemental Officer. “Our first figures, Series 1/Courage, were modeled on Joan of Arc. Our muse for Series 2/Wisdom is an inspiring woman, recognized in history as not only a pioneer in STEM learning, but also a polymath – a great thinker on a variety of subjects. We look forward to revealing our muse and her Wisdom Warriors at Toy Fair.”

The design of Series 2/Wisdom continues in IAmElemental’s tradition of providing a strong, healthy female figure, drawing inspiration from ancient warriors as well as modern superheroes. IAmElemental will begin accepting pre-orders at www.IAmElemental.com for Series 2/Wisdom on February 12, 2016, with shipping anticipated in August 2016 to pre-order customers, specialty and online toy retailers. Individual figures will be available at MSRP $10.99 and complete sets at MSRP $69.99.

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NYCC 2015: Julie Kerwin discusses “I Am Elemental” Action Figures

NerdNewsToday spoke with Julie Kerwin, the “creative superpower” behind IAmElemental’s action figures during NYCC 2015. Kerwin created her line of all-female action figures with the intent of giving young girls an articulated action-based line of figures to let them create their own narratives with a different type of toy. The figures are based on the elements of what makes a superhero or heroine, and Julie explains why these toys are important for both girls and boys to play with. She also discusses the future of the line, which looks ahead towards six-inch figures!

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