Tag Archives: mattel

NY Toy Fair 2016: “Batman VS Superman: Dawn of Justice” figures & dolls – VIDEO

Mattel is more than ready for DC’s summer blockbuster, “Batman VS Superman: Dawn of Justice”, and at Toy Fair 2016 showed off toys and dolls from the film.

As part of the six-inch line, we will see versions of the titular characters, along with Wonder Woman, Aqua Man, and two other versions of Batman – armored Batman, and the desert-style Batman. The film will also be getting the Barbie treatment, with Batman, Superman, and Wonder Woman all getting dolls. Lastly, 12-inch figures with limited articulation will also be available of the DC trinity.

There was plenty more “Batman VS Superman: Dawn of Justice” toys and statues at NY Toy Fair, including the ones seen at DC Direct’s booth.

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NY Toy Fair 2016: Masters of the Universe & Thundercats – VIDEO

Every time I try to get out of collecting Masters of the Universe, Mattel pulls me back in.

During the Matty Collector press event at NY Toy Fair 2016, Mattel unveiled their newest figures for their Masters of the Universe line, which is now all about the classic filmation cartoon show, and also debuted their Thundercats line. The first wave of Thundercats includes Lion-O, Jackalman, Pumyra, and Mumm-ra, and they all look amazing so far. More figures are expected to be announced the closer they get to launching the line later this year.

Masters of the Universe Classics is coming to a wrap, just as their new Filmation line begins. Both are looking great this year, with a new Evil-Lyn, Serpentine King Hssss, and a few vehicles coming out. The Filmation line is what has me salivating, with the first batch of reveals featuring a lot of figures I need to have like He-Man, Skeletor, Clawful, Evilseed, and my personal favorite, Trap-Jaw.

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NY Toy Fair 2016: Barbie – New body types & Fashionista line – VIDEO

Not that long ago, Mattel announced that Barbie would be getting a makeover, and not just the kind that involves make-up but an all new look to better match the modern world. At NY Toy Fair 2016, we got to see first hand what the new Barbies would be like, with new body types that represent a more diverse type of woman.

In this video, we get a quick overview of the new bodies for Barbie, which come in four sizes along with flat feet and arched feet, plus the new skin tones and hair styles that bring their flagship doll into modernity. We also see the new fashions Barbie will be wearing, as well as a new line of dolls that allows you to dye and change her hair as often as you wish.

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NY Toy Fair 2016: ‘DC Super Hero Girls’ Dolls – VIDEO

Make way for the DC Super Hero Girls! Originally seen at NYCC 2015, Mattel made the formal unveiling at NY Toy Fair 2016 at their Matty Collector event, with additional items at their actual Mattel booth inside the Javits center.

Above are the dolls and action figures shown during the Matty Collector press event, which includes articulated versions of Supergirl, Harley Quinn, Wonder Woman and Batgirl, along with 12-inch dolls of those plus Bumblebee and Poison Ivy.

At the Mattel booth, we got a tour of the entire line, which also includes some roleplay items and an awesome playset for the action figures. This is a great looking line that I hope does well and expands into a very huge series. I am also very happy that 2016 seems to be the year that Mattel is making big leaps forward in recognizing their female fan base and making action figures that are truly for everyone.

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NY Toy Fair 2016: HALO figures, Megabloks & Roleplay/ RC toys from Mattel – VIDEO

At the Matty Collector press event, Mattel debuted their latest steps in the HALO franchise, which now goes beyond Megabloks and into action figure territory.

2016 marks the end of the license from McFarlane Toys, and the beginning of Mattel taking control of the Xbox’s biggest FPS game. Check out the new gun replicas, action figures, and plenty of new Megablok sets. Also joining the line are a pair of remote control vehicles that were not available to play with at the event, but certainly look like a lot of fun.

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NY Toy Fair 2016: Mattel’s Kubros – Star Trek, HALO, Destiny – VIDEO

During NY Toy Fair 2016, Mattel revealed that Megabloks were not the only construction set they were producing, and have now added Kubros into their line-up.

Kubros are part of the Megabloks family and are stylized (Minecraft style, in fact) building sets so that you can create a block style character of some of your favorite pop-culture icons. Two waves been scheduled so far, with each one having six figures in the wave, including the T-800, Hellboy, He-Man, Skeletor, Spock, and characters from Destiny, HALO, Minions, and Assassin’s Creed to name a few.

Please excuse my scratchy audio here, my microphone was beginning to die at this point and started to have issues on this day.

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NY Toy Fair 2016: Mattel’s Suicide Squad figures

At the Matty Collector event during NY Toy Fair 2016, Mattel unveiled their anticipated action figures for the upcoming “Suicide Squad” movie. This lineup includes two 12-inch figures (with limited articulation) of an unmasked Deadshot and Joker, along with the first wave of six-inch action figures that include Katana, Killer Croc, Captain Boomerang, Deadshot (with alternate Will Smith head), The Joker, and a gas mask wearing Batman.

Noticeably absent from this presentation was Harley Quinn, whose only representation in figure form that we have seen thus far was at DC Direct as a statue. Not sure why Mattel is keeping their Harley under wraps, but I am sure we will see her in the second wave of this line, along with the rest of the team.

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NYToy Fair 2016: Monster High Dolls from Mattel – VIDEO

A doll line that I have some curiousity about is Mattel’s Monster High series, which takes your average fashion doll and spooks it up a bit. Mattel unveiled a bunch of new products for this line during NY Toy Fair 2016, and here is your chance to get a closer look at these scary cool series.

Take a look at the latest Monster High dolls, the new Monster High minis (more affordable at 2.99 a figure), and their new 12-inch fashion dolls for $25 each.

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NY Toy Fair 2016: Mattel’s WWE Figures – Elite, Zombies, Basic – VIDEO

One of the lines that I collect with a rabid fever is Mattel’s WWE line. The company has had the license since 2009 and their figures continue to be solid. At NY Toy Fair 2016, there was not much new to show unfortunately, as most of the prototypes on display were of figures that were already out or about to come out. However, there were a few surprises that made me very happy.

Aside from the new elites and basic figures, we also got our first chance to see the Defining Moments exclusive Chris Jericho, as well as a new classic style Sting with an American jacket. The coolest item had to be the world debut of their WWE Zombies line, which includes John Cena, Triple H, Paige, Bray Wyatt, Dean Ambrose, Roman Reigns, and The Undertaker in an undead style.

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“Batman VS Superman: Dawn of Justice” gets the Barbie doll treatment

If you thought there would not be a ton of merchandise for the upcoming “Batman VS Superman: Dawn of Justice” movie, you must also believe that diet soda is actually better for you than normal soda. Mattel, who just recently announced new bodies types for their Barbie dolls, will be releasing 12-inch dolls of the DC trilogy characters.

Arriving officially on February 20, the line-up includes Wonder Woman, Batman (with removable mask) and Superman. Check out the photo gallery to see some pictures of the prototypes, as well as their packaging.

You can order the dolls on Amazon for $45 as of the date of this article being posted. Head to this link here if you want the Batman” target=”_blank”>BatmanWonder Woman, or this one for Superman.

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