It’s been a very busy news week for toys, and just when I think it will calm down for a few hours, the hits just keep on coming. Earlier today, McFarlane Toys revealed another new license they are adding under their rapidly expanding umbrella – DC Comics.
Whoever would have said to me that Todd McFarlane, father of Spawn and head honcho at Image Comics, would be making DC comics action figures would be ridiculed on sight. Yet, here we are today, and I think the temperature in Hell may have just became a bit chilly.
Here is the info from the official press release:
Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.
“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”
The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.
It was announced earlier this year that DC would be ending their partnership with Mattel, who has been producing their toys for years. As of now, Spinmasters has also picked up the figure license along with McFarlane, and we will have to wait until Toy Fair next year to see what both of them do with it.
This new is hot off the heels of McFarlane Toys announcing they will be doing the Wizarding World of Harry Potter, as well as My Hero Academia.
There have been a lot of reveals leading up to NY Toy Fair. Some of the highlights so far have included Hasbro teasing us with a first glimpse of their new Overwatch figures, Diamond Select purchasing Gentle Giant, Hasbro’s “Star Wars: Galaxy of Adventures” figures, Mezco’s new One:12 Captain Marvel figure, Mego announced new 14″ Star Trek figures, and a new line based on characters from Stan Lee’s vault, and Neca debuted a great looking Shredder and Karate Kid set.
Stay tuned this weekend as our exclusive NY Toy Fair 2019 coverage begins on Saturday!
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