NY Toy Fair 2017: ‘Mad Mattr’ by Relevant Play

Check out this interesting product I saw while wandering around during NY Toy Fair 2017. Made my Relevant Play, “Mad Mattr” (yup, it has no ‘E’ in the name) is a special building dough that never dries out, doesn’t stain clothes or carpets, and wheat, gluten, and casein free. Made in six colors, we get a demo from some of the booth reps about how this product works, including the very cool part about how these can be turned into Lego-style blocks to really change how you build with bricks.

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