Paramount Continues Partnership With Hasbro To Make More Transformers Movies
Good news, Transformers fans! More movies are on the way, and if they are all half as good as Bumblebee, then things could be looking up for the franchise.
During the Hasbro 4th Quarter Earnings Conference call, CEO of Hasbro Brian Goldner spoke about the current state of the Transformers brand. Goldner went on to speak specifically about the future plans for the movies, and it turns out they do have some:
“In Transformers, in the fourth quarter was up both in the US and internationally, so up overall. We really successfully reengaged fans and families with Bumblebee. It’s done over $450 million globally.
The early indications as we enter the New Year are for a strong ESP and home entertainment window, and we believe that the enterprise for Bumblebee, including the film, is profitable for Hasbro go forward.
Obviously we’re in the early days. Haven’t hit the home entertainment window yet. We haven’t even opened in Japan yet, and the movie is still in theaters.
We knew In addition to the feature film, which is an important element and we are working on new films ideas with Paramount in partnership with Jim Giannopoulos and that team, and they’re fantastic, we also have television on Cartoon Network, Netflix offering, and preschool offering. So across the board, it’s a brand that really embodies our brand blueprint strategy, and we continue to believe very strongly in the power of the franchise.”
Hasbro will webcast its Annual Investor Update at New York Toy Fair 2019 on Friday, February 15, 2019 at 8:00 AM EST at this link here. The meeting will be hosted by Mr. Goldner, Chairman and Chief Executive Officer, Deborah Thomas, Chief Financial Officer, and John Frascotti, President and Chief Operating Officer. Replays of the call and the Investor Day will be available at the same location approximately 2 hours following completion of each event.
There was no mention of a direct sequel to Bumblebee, which has been having a very successful box-office run, but it would not be surprising to see that series continue on. Perhaps we will get more Cyberton-based movie as time goes on. What kind of Transformers movie do you want to see them make next?