THE LOYAL SUBJECTS LAUNCHES STRATEGIC PARTNERSHIP WITH BANDAI
The Loyal Subjects™ (TLS) – a collectible toy company – is excited to announce the launch of a partnership with Bandai America which will turbo-charge TLS’ expansion across the retail landscape.
TLS’ signature Action Vinyls™ are a hybrid comingling of stylized features, artful and detailed deco from the Designer/Art Toy/Vinyl world, and the pose-able dexterity found in Action Figures; hence “Action Vinyls” – a cool “Vinyl-like” collectible with “Action” in the form of pose-ability and accessories. The figures stand at about 3.25”, have up to 15 points of articulation, are accompanied by a collector card, and have interchangeable accessories. TLS pays homage to its collector base by including rare figures and “Easter eggs” in its product lines.
TLS is a Universe Without Borders™. From the first Action Vinyls offering, TLS’ vision has been to create a world with no rules, just synergistic fun and collaborative
comingling. So an accessory from He-Man™ can also fit the hands of the Teenage Mutant Ninja Turtles™, and a hero from Megaman™ can battle a villain from Thundercats™ – the walls have been torn down, and the inmates have taken over! Not all collectible figures are treated equal, unless they’re from TLS. TLS has sold millions of units worldwide and Action Vinyls are a toy industry disruptor.
“TLS and Bandai truly believe we can build a $100 million dollar brand together,” said Jonathan Cathey, The Loyal Subjects’ Founder/CEO and President. “All the key ingredients are there – quality, fun, accessibility, story-telling, creativity, and artful execution. We are seeing an increasing desire to join the TLS mission by collectors from all corners of the globe, and an explosive interest in the application of pop culture to the TLS army building experience. It’s a perfect recipe, and we look forward to building significantly at retail to showcase our unique, beloved, and killer quality format – Action Vinyls. With the Bandai and TLS partnership, sky’s the limit.”
Added Michael Ciminera, Bandai America’s Senior Vice President, Sales, “Vinyl collectables is a huge growth category in the industry right now. We believe TLS brings a unique product to the market with their Action Vinyls and robust licensing line up. We are thrilled to be able to help grow this brand at retail.”
TLS is stacked with a wide range of popular and evergreen licenses crossing all genres: Anime, TV, Movie, Super Hero, Classic and Nostalgia, Horror, Fantasy, Cartoons, Video Game, Mobile Game, and Action Adventure. TLS is set to release a variety of offerings each quarter, including online and convention exclusives. TLS products are currently sold in a wide range of retailers including Hot Topic, GameStop, Target, Walmart, Box Lunch, Barnes & Noble, Books-A-Million, FYE, 7-Eleven, Walgreens, and independent toy, hobby and comic book stores.